# Creative Selection  ## Metadata - Author: [[Ken Kocienda]] - Full Title: Creative Selection - Category: #books ## Highlights - We’re going to do things a lot differently than they’ve been done here before . . . [We’re] going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.” ([Location 1346](https://readwise.io/to_kindle?action=open&asin=B07F18HYX3&location=1346)) - In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it. ([Location 1377](https://readwise.io/to_kindle?action=open&asin=B07F18HYX3&location=1377))