# Lean Analytics
## Metadata
- Author: [[Alistair Croll, Benjamin Yoskovitz]]
- Full Title: Lean Analytics
- Category: #books
## Highlights
- The Startup Owner’s Manual ([Location 252](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=252))
- “If you can’t measure it, you can’t manage it.” ([Location 352](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=352))
- “Without productivity objectives, a business does not have direction. Without productivity measurements, it does not have control.” ([Location 414](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=414))
- If you have a piece of data on which you cannot act, it’s a vanity metric. If all it does is stroke your ego, it won’t help. You want your data to inform, to guide, to improve your business model, to help you decide on a course of action. ([Location 509](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=509))
- Tags: [[favorite]]
- Whenever you look at a metric, ask yourself, “What will I do differently based on this information?” If you can’t answer that question, you probably shouldn’t worry about the metric too much. ([Location 511](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=511))
- multivariate testing ([Location 847](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=847))
- The Lean Canvas ([Location 884](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=884))
- Go to <http://leancanvas.com> to create your first canvas. ([Location 952](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=952))
- If you’re optimizing for local maxima, you might be missing a bigger, more important opportunity. It’s your job to be the intelligent designer to data’s evolution. ([Location 1002](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=1002))
- quantitative data is great for testing hypotheses, but it’s lousy for generating new ones unless combined with human introspection. ([Location 1006](https://readwise.io/to_kindle?action=open&asin=B00AG66LTM&location=1006))