# Overview Fallow is a sustainability-driven modern British restaurant in St James's Market, London, opened in November 2021 by chefs Jack Croft and Will Murray, both alumni of Dinner by Heston Blumenthal. The restaurant holds a Michelin Bib Gourmand and is a certified B Corporation, practising nose-to-tail and root-to-stem cooking with produce sourced from their own smallholding near Esher. Fallow has been recognised with GQ and Marie Claire Sustainable Restaurant of the Year awards (2022), a SquareMeal Gold Award, and a spot on the National Restaurant Awards list. # Why Visit Fallow pairs genuine sustainability credentials with indulgent, shareable cooking — retired dairy cow steaks dry-aged on-site sit alongside vegan corn ribs and a hen of the wood mushroom burger. The open kitchen and buzzy, lively atmosphere make it a standout experience despite its upscale St James's postcode. The smoked cod's head — rescuing around 400 heads weekly from waste — has become one of London's most talked-about dishes, and the chef's counter offers seven ringside seats to watch it all happen. # Menu Highlights - Smoked cod's head with Fallow Sriracha sauce and leek oil - Corn ribs with kombu seasoning (vegan) - Mushroom parfait with smoked shiitake and home-grown lion's mane - Dairy cow steaks — whole animal butchery, dry-aged on-site - Monkfish tikka masala with mussels and bhel puri - Venison tartare with red pepper, black garlic, and potato crisp - Hen of the wood mushroom burger (vegan) - Chelsea tart with caramelised whey # Additional Information - **Address:** 52 Haymarket (St James's Market), London SW1Y 4RP - **Phone:** +44 20 8017 1788 - **Hours:** Mon–Fri 07:30–23:00 | Sat 09:00–23:00 | Sun 11:30–22:00 - **Reservation Policy:** Required via website/SevenRooms. Credit card needed; 48-hour cancellation policy (£50/person charge). Walk-ins very difficult. - **Seating:** 150 covers — dining room, heated terrace, 7-seat chef's counter at the open kitchen - **Pet Policy:** Dog-friendly — mention in booking notes when reserving - **Service Charge:** 15% discretionary + £2/bill for The Sapling Fund (environmental charity) - **Accessibility:** Ground level, wheelchair accessible - **Price Range:** GBP 42–60 per person (fallowrestaurant.com set lunch £42; restaurantmenulist.com; Michelin Guide) # Reviews - **TripAdvisor:** 4.2/5 (792 reviews) - **Michelin:** Bib Gourmand - **Review Snippets:** - "Some of the best food I've tried in London" — Jay Rayner, The Guardian - "Fittingly fine, dandy and fabulous" — William Sitwell, The Daily Telegraph - "Generous and indulgent, relaxed and innovative — everything you want from eating out" — SquareMeal - "Style and substance in equal — and environmentally conscious — measure" — Conde Nast Traveller # Sister Restaurants - [[FOWL]] — Beak-to-feet fried chicken concept, St James's Market (October 2023) - [[Roe]] — 500-cover modern British, Canary Wharf (April 2024) --- ## Remarks Fallow is a modern British restaurant that proves sustainability and indulgence aren't mutually exclusive — retired dairy cows become exceptional steaks, discarded cod heads become a signature dish, and the kitchen grows its own mushrooms on-site. The Michelin Bib Gourmand, B Corp certification, and multiple sustainability awards back up the philosophy without it ever feeling preachy. With its buzzy St James's atmosphere, shareable format, and dog-friendly policy, it's an easy recommendation for anyone visiting London who wants inventive cooking with genuine substance behind it.