E-commerce companies usually measure their success in terms of their revenue goals. However, the revenue helps just the company. For a company to be successful and always be on top of their target audience's mind, it is imperative to close the loop and think about the complete decision making, buying, and post-purchase experiences. Traditionally, an e-commerce funnel refers to how many users enter the funnel by landing up on the website/app via-à-vis how many end up reaching the bottom of the funnel by successfully making a purchase. In reality, the user journey is a bit more complicated. Some customers land...
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October 19, 2020
Alfred app on macOS has been my companion for half a decade now. I am such a fan that I ended up buying their Lifetime plan, instead of the usual yearly one. If you work on macOS, this is one application I'd recommend over anything else. I love the application for one major reason — Automation. There are a lot of actions I perform regularly on the computer, that can be easily automated with Alfred. A couple of minutes saved here and there can easily result into saving days every year. Today, I thought I'd share a few automation ideas...
